About Us
A diverse team of creative problem solvers united by optimised processes
An 8 year experienced UI-UX Design Agency based out of India.
More than Designers. Your Conversion Growth Partners.
We have an innate ability to build valuable digital products with in-depth research, functional design and smart technology. We partner with start-ups, scaleups and established brands to find a sweet spot between the user needs and business goals.
Chaos is our raw material & problem solving in our DNA. We believe that complex challenges are half solved just by asking the right questions.
With every product we build, we aim to achieve an unconscious delight by focusing on just one target – THE USER.
We have an innate ability to build valuable digital products with in-depth research, functional design and smart technology. We partner with start-ups, scaleups and established brands to find a sweet spot between the user needs and business goals.
Chaos is our raw material & problem solving in our DNA. We believe that complex challenges are half solved just by asking the right questions.
With every product we build, we aim to achieve an unconscious delight by focusing on just one target – THE USER.
Our Vision
To pioneer Quality at Scale designing impactful digital products of tomorrow that delivers measurable business value
Our Vision
To pioneer Quality at Scale designing impactful digital products of tomorrow that delivers measurable business value
Our Vision
To pioneer Quality at Scale designing impactful digital products of tomorrow that delivers measurable business value
Our Vision
To pioneer Quality at Scale designing impactful digital products of tomorrow that delivers measurable business value
Our Mission
To be the long term design partner who adds value by thinking of digital experiences more holistically.
Our Mission
To be the long term design partner who adds value by thinking of digital experiences more holistically.
Our Mission
To be the long term design partner who adds value by thinking of digital experiences more holistically.
Our Mission
To be the long term design partner who adds value by thinking of digital experiences more holistically.
Our Values
The values that shape how we work with founders and growing teams.
Empathetic
We take the time to understand users, founders, and teams before jumping to solutions—designing with people, not just for them.
Empathetic
We take the time to understand users, founders, and teams before jumping to solutions—designing with people, not just for them.
Empathetic
We take the time to understand users, founders, and teams before jumping to solutions—designing with people, not just for them.
Empathetic
We take the time to understand users, founders, and teams before jumping to solutions—designing with people, not just for them.
Entrepreneurial
We think like business owners, not just designers—balancing creativity with outcomes, constraints, and growth goals.
Entrepreneurial
We think like business owners, not just designers—balancing creativity with outcomes, constraints, and growth goals.
Entrepreneurial
We think like business owners, not just designers—balancing creativity with outcomes, constraints, and growth goals.
Entrepreneurial
We think like business owners, not just designers—balancing creativity with outcomes, constraints, and growth goals.
Organized
Clear processes, structured systems, and thoughtful documentation keep projects moving smoothly and predictably.
Organized
Clear processes, structured systems, and thoughtful documentation keep projects moving smoothly and predictably.
Organized
Clear processes, structured systems, and thoughtful documentation keep projects moving smoothly and predictably.
Organized
Clear processes, structured systems, and thoughtful documentation keep projects moving smoothly and predictably.
Genuine
We communicate honestly, give real feedback, and build relationships rooted in trust—not buzzwords.
Genuine
We communicate honestly, give real feedback, and build relationships rooted in trust—not buzzwords.
Genuine
We communicate honestly, give real feedback, and build relationships rooted in trust—not buzzwords.
Genuine
We communicate honestly, give real feedback, and build relationships rooted in trust—not buzzwords.
Agile
We adapt quickly, iterate often, and respond to change without losing focus on the bigger picture.
Agile
We adapt quickly, iterate often, and respond to change without losing focus on the bigger picture.
Agile
We adapt quickly, iterate often, and respond to change without losing focus on the bigger picture.
Agile
We adapt quickly, iterate often, and respond to change without losing focus on the bigger picture.
Reliable
We do what we say we’ll do—on time, with consistency, and without surprises.
Reliable
We do what we say we’ll do—on time, with consistency, and without surprises.
Reliable
We do what we say we’ll do—on time, with consistency, and without surprises.
Reliable
We do what we say we’ll do—on time, with consistency, and without surprises.
The Founders
We started as UI-UX consultants and launched over 50 startups. As the industry matured, we transitioned into Digital Product Design Partners who work with startups to be part of their growth story delivering quality, agility, strategy and speed needed to succeed.
Devina Coutinho
CoFounder and CEO
12+ years of experience in UX with a keen interest in Web Technologies, Software Interfaces, System and Product Strategy. Devina has worked with comapnies like Google, Adobe Systems, Tata Elxsi and ICICI Securities in the past. She did her masters from IDC, IIT Bombay.
Devina Coutinho
CoFounder and CEO
12+ years of experience in UX with a keen interest in Web Technologies, Software Interfaces, System and Product Strategy. Devina has worked with comapnies like Google, Adobe Systems, Tata Elxsi and ICICI Securities in the past. She did her masters from IDC, IIT Bombay.
Devina Coutinho
CoFounder and CEO
12+ years of experience in UX with a keen interest in Web Technologies, Software Interfaces, System and Product Strategy. Devina has worked with comapnies like Google, Adobe Systems, Tata Elxsi and ICICI Securities in the past. She did her masters from IDC, IIT Bombay.
Devina Coutinho
CoFounder and CEO
12+ years of experience in UX with a keen interest in Web Technologies, Software Interfaces, System and Product Strategy. Devina has worked with comapnies like Google, Adobe Systems, Tata Elxsi and ICICI Securities in the past. She did her masters from IDC, IIT Bombay.
Althea Coutinho
CoFounder & Product Strategist
8+ years of experience in working with startups. Enjoys taking projects to closure and masters in completing projects within tight deadlines. Althea has worked with startups like Paytm, Acko, Homelane, Coverfox in the past. She graduated from Symbiosis Institute of Design.
Althea Coutinho
CoFounder & Product Strategist
8+ years of experience in working with startups. Enjoys taking projects to closure and masters in completing projects within tight deadlines. Althea has worked with startups like Paytm, Acko, Homelane, Coverfox in the past. She graduated from Symbiosis Institute of Design.
Althea Coutinho
CoFounder & Product Strategist
8+ years of experience in working with startups. Enjoys taking projects to closure and masters in completing projects within tight deadlines. Althea has worked with startups like Paytm, Acko, Homelane, Coverfox in the past. She graduated from Symbiosis Institute of Design.
Althea Coutinho
CoFounder & Product Strategist
8+ years of experience in working with startups. Enjoys taking projects to closure and masters in completing projects within tight deadlines. Althea has worked with startups like Paytm, Acko, Homelane, Coverfox in the past. She graduated from Symbiosis Institute of Design.
The Experts
Work is important, but motivation comes from a place of exposure outside the office. We encourage our people to make time to do all the things that make them who they really are.
Kushal Kahar
Design Manager
Kushal Kahar
Design Manager
Kushal Kahar
Design Manager
Kushal Kahar
Design Manager
Nida Husaini
Design Manager
Nida Husaini
Design Manager
Nida Husaini
Design Manager
Nida Husaini
Design Manager
Rehman Deraiya
Design Manager
Rehman Deraiya
Design Manager
Rehman Deraiya
Design Manager
Rehman Deraiya
Design Manager
Ushma Bhayani
Design Lead
Ushma Bhayani
Design Lead
Ushma Bhayani
Design Lead
Ushma Bhayani
Design Lead
Melwyn
Design Lead
Melwyn
Design Lead
Melwyn
Design Lead
Melwyn
Design Lead
The Design Team
Work is important, but motivation comes from a place of exposure outside the office. We encourage our people to make time to do all the things that make them who they really are.
Preet
Senior Designer
Preeti
Operations
Pushpak
Senior Designer
Tejal
UI/UX Designer
Dhruvi
UI/UX Designer
Subham
UI/UX Designer
Shruti
UI/UX Designer
Sachin
UI/UX Designer
Gerwin
Senior Designer
Ganesh
UI/UX Designer
Dhruvi
UI/UX Designer
Tejal
UI/UX Designer
Pushpak
Senior Designer
Preeti
Operations
Preet
Senior Designer
Subham
UI/UX Designer
Shruti
UI/UX Designer
Sachin
UI/UX Designer
Gerwin
Senior Designer
Ganesh
UI/UX Designer
Preet
Senior Designer
Preeti
Operations
Pushpak
Senior Designer
Tejal
UI/UX Designer
Dhruvi
UI/UX Designer
Subham
UI/UX Designer
Shruti
UI/UX Designer
Sachin
UI/UX Designer
Gerwin
Senior Designer
Ganesh
UI/UX Designer
Preet
Senior Designer
Preeti
Operations
Pushpak
Senior Designer
Tejal
UI/UX Designer
Dhruvi
UI/UX Designer
Subham
UI/UX Designer
Shruti
UI/UX Designer
Sachin
UI/UX Designer
Gerwin
Senior Designer
Ganesh
UI/UX Designer
Just A Humbe Brag
Just A Humbe Brag
Some of our remarkable Recognitions that keep us motivated
Some of our remarkable Recognitions that keep us motivated
More than Designers. Your Conversion Growth Partners.
Best UI/UX agency for Startups
CIO Insider
Best UI/UX agency for Startups
CIO Insider
Best UI/UX agency for Startups
CIO Insider
Best UI/UX agency for Startups
CIO Insider
Most Promising UI/UX Solution Provider
CIO Review
Most Promising UI/UX Solution Provider
CIO Review
Most Promising UI/UX Solution Provider
CIO Review
Most Promising UI/UX Solution Provider
CIO Review
Startup of the month: December 2020
StartupLanes
Startup of the month: December 2020
StartupLanes
Startup of the month: December 2020
StartupLanes
Startup of the month: December 2020
StartupLanes
Work is Play
Work is important, but motivation comes from a place of exposure outside the office. We encourage our people to make time to do all the things that make them who they really are.
Your Reliable Partner on your long Startup Journey
Feeling ready to move faster?
Book a Free Design Strategy Call with the founder herself.
Get a personalized review of your product—and a game plan to succeed in days.
Your Reliable Partner on your long Startup Journey
Feeling ready to move faster?
Book a Free Design Strategy Call with the founder herself.
Get a personalized review of your product—and a game plan to succeed in days.
Your Reliable Partner on your long Startup Journey
Feeling ready to move faster?
Book a Free Design Strategy Call with the founder herself.
Get a personalized review of your product—and a game plan to succeed in days.
Your Reliable Partner on your long Startup Journey
Feeling ready to move faster?
Book a Free Design Strategy Call with the founder herself.
Get a personalized review of your product—and a game plan to succeed in days.