For B2C Businesses

UX-led Conversion rate optimisation services

UX-led Conversion rate optimisation services

Boost your website and mobile apps online potential by converting visitors into buyers.
We use data, customer research and testing to improve conversions and marketing ROI.

Real UX work. Measurable outcomes.

62%

Onboarding Completion

25-question onboarding flow

62%

Onboarding Completion

25-question onboarding flow

50%

Service Ticket Volume

6 months after redesign

50%

Service Ticket Volume

6 months after redesign

215%

Increased Unassisted conversion

purchase journey post redesign

215%

Increased Unassisted conversion

purchase journey post redesign

258%

Increase in Total app downloads

after redesign

258%

Increase in Total app downloads

after redesign

Real UX work. Measurable outcomes.

62%

Onboarding Completion

25-question onboarding flow

50%

Service Ticket Volume

6 months after redesign

215%

Increased Unassisted conversion

purchase journey post redesign

258%

Increase in Total app downloads

after redesign

The Challenge

Where online revenue gets held back

Where online revenue gets held back

Traffic is only the starting point. We investigate where customers hesitate, abandon a task or need help before they decide.

Clients worked with across 2
or more startups

Low Adoption:

Users aren’t signing up or trying your product.

Low Adoption:

Users aren’t signing up or trying your product.

Low Adoption:

Users aren’t signing up or trying your product.

Poor Engagement:

People log in, but don’t stick around.

Poor Engagement:

People log in, but don’t stick around.

Poor Engagement:

People log in, but don’t stick around.

Weak Retention:

Users drop off instead of becoming loyal customers.

Weak Retention:

Users drop off instead of becoming loyal customers.
You’re seeing traffic, but

Weak Retention:

Conversion Gaps:

Traffic is there, but revenue isn’t.

Conversion Gaps:

Traffic is there, but revenue isn’t.

Conversion Gaps:

Traffic is there, but revenue isn’t.

Lack of Stickiness:

Your product isn’t part of their daily routine.

Lack of Stickiness:

Your product isn’t part of their daily routine.

Lack of Stickiness:

Your product isn’t part of their daily routine.

No Loyalty or Referrals:

Customers aren’t turning into advocates.

No Loyalty or Referrals:

Customers aren’t turning into advocates.
You tried redesigning, but

No Loyalty or Referrals:

didn’t improve

Unclear UX Issues:

You know something’s off, but not what.

Unclear UX Issues:

You know something’s off, but not what.
You tried redesigning, but

Unclear UX Issues:

didn’t improve

Redesigns Without Results:

Efforts haven’t moved the metrics.

Redesigns Without Results:

Efforts haven’t moved the metrics.
You tried redesigning, but

Redesigns Without Results:

didn’t improve

Our approach

A data-driven approach to CRO

A data-driven approach to CRO

Our CRO and UX experts lead the investigation, prioritise the changes and test what improves the customer journey.

User behaviour analysis

We examine the paths customers take through your website or app, including repeated steps, backtracking and exits. This helps us understand how actual behaviour differs from the journey you intended.

Conversion funnel analysis

A/B Testing

Heatmaps & click tracking

Usability testing

User behaviour analysis

We examine the paths customers take through your website or app, including repeated steps, backtracking and exits. This helps us understand how actual behaviour differs from the journey you intended.

Conversion funnel analysis

A/B Testing

Heatmaps & click tracking

Usability testing

Move customers
through the funnel

Move customers
through the funnel

Each step in the funnel asks customers to make a decision. We examine what they need to understand, compare and feel confident about, then redesign the points where unanswered questions or unnecessary effort prevent them from moving forward.

Who is this for?

Profitable offline businesses struggling online

Digital 1st Tech ventures

Businesses that have traffic, but low conversions

Who is this in not for?

Businesses still validating demand for core offering

Move customers
through the funnel

Each step in the funnel asks customers to make a decision. We examine what they need to understand, compare and feel confident about, then redesign the points where unanswered questions or unnecessary effort prevent them from moving forward.

Our approach

A data-driven approach to CRO

Our CRO and UX experts lead the investigation, prioritise the changes and test what improves the customer journey.

01

Find the drop-offy

Review funnel data, heatmaps and click tracking to see where customers leave.

02

Understand why

Use customer research and user testing to understand what prevents a purchase, booking or enquiry.

03

Design the change

Improve landing pages, offers, forms and checkout steps around a clear conversion hypothesis.

04

Test and optimise

Use A/B testing where traffic supports it. Measure completed actions and refine the next change.

Conversion outcomes from our work

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Outcome

215%

Increased unassisted conversion

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Outcome

215%

Increased unassisted conversion

Outcome

215%

Increased unassisted conversion

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Outcome

63%

Increase in engagement rate

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Outcome

63%

Increase in engagement rate

Outcome

63%

Increase in engagement rate

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

Outcome

107%

Increase in Online Sales within the first year

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

Outcome

107%

Increase in Online Sales within the first year

Outcome

107%

Increase in Online Sales within the first year

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

#COZ We Think Long Term

#COZ We Think Long Term

Testimonials from clients consulted over the years across multiple projects and ventures.

Testimonials from clients consulted over the years across multiple projects and ventures.

Where could
conversion improve?

Where could
conversion improve?

Discuss your
conversion goals

hello@designcoz.com

Can you uncover UX issues our analytics can't explain?

Yes. Analytics can show where users drop off, but not always why. We examine the actual experience to identify usability, clarity, navigation, interaction, and conversion friction behind those numbers.

What exactly do we get in the UX Audit Report?

How do you prioritize what needs to be fixed?

Can you audit any SaaS product?

What do you need from us to start the audit?

How quickly can we get the audit?