For Growth-Stage B2B SaaS

Pick the metric.
We design against it until it moves.

We review your product, find where users stall, and rebuild that flow.

50%

Reduced service tickets in 6 months

99.8%

Reduction in client configuration time

3x

Faster decision-making for underwriters

We've designed enough SaaS products
to know where to look first.

Activation

Users sign up. They don't reach value.

Most activation problems come from confusing onboarding, unnecessary friction, or unclear product guidance.

Activation

Users sign up. They don't reach value.

Most activation problems come from confusing onboarding, unnecessary friction, or unclear product guidance.

Adoption

Teams keep shipping. 
Users don't adopt.

Poor adoption usually comes from discoverability, guidance, and product experience—not a lack of features.

Adoption

Teams keep shipping. 
Users don't adopt.

Poor adoption usually comes from discoverability, guidance, and product experience—not a lack of features.

Retention

Users try the product. 
They don't stay.

Users leave when they don't experience value consistently—not because features are missing.

Retention

Users try the product. 
They don't stay.

Users leave when they don't experience value consistently—not because features are missing.

Conversion

Users love the product. 
They don't upgrade.

Revenue is often lost through pricing flows, upgrade paths, and purchase friction.

Conversion

Users love the product. 
They don't upgrade.

Revenue is often lost through pricing flows, upgrade paths, and purchase friction.

Pick the metric.
We design against it
until it moves.

Pick the metric.
We design against it
until it moves.

Pick the metric.
We design against it until it moves.

Onboarding drop-offs. Adoption gaps. Confusing user journeys. We've solved these challenges before—and know where to look first.

Onboarding drop-offs. Adoption gaps. Confusing user journeys. We've solved these challenges before—and know where to look first.

A 30 min call to identify your bottleneck

A 30 min call to identify your bottleneck

A 30 min call to identify your bottleneck

We helped improve and scale unicorn
SaaS products

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

The Difference

Hiring designers adds capacity.
DesignCoz delivers outcomes.

Dimension

Dimension

Focus

Focus

Ownership

Ownership

Decision Making

Decision Making

Product Context

Product Context

Activation

Activation

Retention

Retention

Typical Approach

Ticket-based, slow

Communication

Ticket-based, slow

Task-level only

Ownership

Task-level only

Ad-hoc or none

AI & Tools

Ad-hoc or none

Brief-driven

Business Context

Brief-driven

On request

Reporting

On request

Weeks to add capacity

Scalability

Weeks to add capacity

DesignCoz

Better product outcomes

Communication

Better product outcomes

End-to-end product ownership

Ownership

End-to-end product ownership

Business impact first

AI & Tools

Business impact first

Experience across multiple SaaS products

Business Context

Experience across multiple SaaS products

Finds activation bottlenecks

Reporting

Finds activation bottlenecks

Improves user journeys

Scalability

Improves user journeys

Your SaaS vertical is no mystery to us - we have designed for them all

Your SaaS vertical is no mystery to us - we have designed for them all

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

Trusted by teams building better products

We Build for the Long Game

We Build for the Long Game

Testimonials from clients consulted over the years across multiple projects and ventures.

Testimonials from clients consulted over the years across multiple projects and ventures.

Choose how you'd like to get started.

Launch Investor-Ready MVPs

Bring your biggest product challenge. We'll find where users get stuck and what to fix first.

Need a deeper look at your product?

Get a free audit of your key journeys. We’ll identify bottlenecks and what to fix first.