UI/UX design for B2B products

Designing simpler experiences for complex B2B products.

Designing simpler experiences for complex B2B products.

From crowded dashboards to clear, usable interfaces.

50%

Reduced service tickets in 6 months

2x

Faster decision-making for underwriters

1wk to 30m

Reduction in client configuration time

Pick the metric.
We design against it
until it moves.

Pick the metric.
We design against it until it moves.

Pick the metric.
We design against it
until it moves.

Onboarding drop-offs. Adoption gaps. Confusing user journeys. We've solved these challenges before—and know where to look first.

Onboarding drop-offs. Adoption gaps. Confusing user journeys. We've solved these challenges before—and know where to look first.

A 30 min call to identify your bottleneck

A 30 min call to identify your bottleneck

Common Challenges

We've designed enough digital products
to know where to look first.

IA & navigation

Users struggle to find what they need.

Growing features and unclear navigation make everyday tasks harder than they should be.

IA & navigation

Users struggle to find what they need.

Growing features and unclear navigation make everyday tasks harder than they should be.

user journeys

Simple tasks take too many steps.

Different roles, permissions, and handoffs need workflows that fit how teams actually work.

user journeys

Simple tasks take too many steps.

Different roles, permissions, and handoffs need workflows that fit how teams actually work.

Dashboards & data

Information-dense screens with little clarity.

Users leave when they don't experience value consistently—not because features are missing.

Dashboards & data

Information-dense screens with little clarity.

Users leave when they don't experience value consistently—not because features are missing.

Design systems

Inconsistent design as your product grows.

Revenue is often lost through pricing flows, upgrade paths, and purchase friction.

Design systems

Inconsistent design as your product grows.

Revenue is often lost through pricing flows, upgrade paths, and purchase friction.

Our Process

From understanding complexity to designing clarity.

From understanding complexity to designing clarity.

Research & discovery

We undersyand your users, and align stakeholders

Stakeholder workshops

User interviews

UX Audit

We identify confusing interactions and prioritise what to fix.

Heuristic evaluation

Navigation review

Workflows & navigation

We organise features and simplify complex workflows.

Information architecture

Task flows

AI-accelerated wireframing

We use AI to explore layouts faster, then refine them around your product

Rapid iteration

Interactive prototypes

Complex data visualisation

We design clear interfaces that help users understand complex data

Dashboard design

UI design

Design systems & QA

We build reusable components and clear guidelines

Component libraries

Guidelines & QA

Not sure where to start?

Not sure where to start?

Our UX audit provides a roadmap for improving usability, adoption and overall product experience.

Our UX audit provides a roadmap for improving usability, adoption and overall product experience.

Impact & Outcomes

We helped improve and scale multiple 

SaaS products

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

50%

Reduction of service ticket volume in 6 months

Razorpay simplifies feature discovery for millions of users.

With over 2.5 lakh support tickets every month, we redesigned key product experiences to improve feature discoverability and create a more intuitive user journey.

Outcome

3x

Faster decision-making for underwriters

Making insurance decisions faster with a clearer product experience

We redesigned Nirvana's underwriting experience to make complex insurance information easier to understand, review, and act on—helping underwriters make decisions with greater clarity and less manual effort.

Outcome

3x

Faster decision-making for underwriters

Making insurance decisions faster with a clearer product experience

We redesigned Nirvana's underwriting experience to make complex insurance information easier to understand, review, and act on—helping underwriters make decisions with greater clarity and less manual effort.

Outcome

3x

Faster decision-making for underwriters

Making insurance decisions faster with a clearer product experience

We redesigned Nirvana's underwriting experience to make complex insurance information easier to understand, review, and act on—helping underwriters make decisions with greater clarity and less manual effort.

Outcome

99.8%

Reduction in client configuration time

From developer dependency to zero UX support tickets.

We redesigned Commversion's product experience to simplify complex workflows, improve feature discoverability, and create an intuitive platform that dramatically reduced support dependency.

Outcome

99.8%

Reduction in client configuration time

From developer dependency to zero UX support tickets.

We redesigned Commversion's product experience to simplify complex workflows, improve feature discoverability, and create an intuitive platform that dramatically reduced support dependency.

Outcome

99.8%

Reduction in client configuration time

From developer dependency to zero UX support tickets.

We redesigned Commversion's product experience to simplify complex workflows, improve feature discoverability, and create an intuitive platform that dramatically reduced support dependency.

Your SaaS vertical is no mystery to us - we have designed for them all

Your SaaS vertical is no mystery to us - we have designed for them all

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

  • FinTech

  • AI Products

  • Enterprise SaaS

  • Healthcare

  • Dev Tools

  • B2B Platforms

The Difference

Hiring designers adds capacity.


DesignCoz delivers outcomes.

Dimension

Focus

Ownership

Decision Making

Product Context

Activation

Retention

Typical Approach

More screens shipped

Communication

Ticket-based, slow

Communication

More screens shipped

Task-by-task delivery

Ownership

Task-by-task delivery

Design-first

AI & Tools

Design-first

AI & Tools

Design-first

Learns one product

Business Context

Brief-driven

Business Context

Learns one product

UI improvements

Reporting

UI improvements

Reporting

UI improvements

Feature requests

Scalability

Feature requests

Scalability

Feature requests

DesignCoz

Better product outcomes

Communication

Better product outcomes

End-to-end product ownership

Ownership

End-to-end product ownership

Business impact first

AI & Tools

Business impact first

AI & Tools

Business impact first

Experience across multiple products

Business Context

Experience across multiple products

Business Context

Experience across multiple products

Finds activation bottlenecks

Reporting

Finds activation bottlenecks

Reporting

Finds activation bottlenecks

Improves user journeys

Scalability

Improves user journeys

Scalability

Improves user journeys

Trusted by teams building better products

#COZ We Think Long Term

#COZ We Think Long Term

Testimonials from clients consulted over the years across multiple projects and ventures.

Testimonials from clients consulted over the years across multiple projects and ventures.

Choose how you’d like to get started.

Launch Investor-Ready MVPs

Bring your biggest product challenge. We'll find where users get stuck and what to fix first.

Need a deeper look at your product?

Get a free audit of your key journeys. We’ll identify bottlenecks and what to fix first.

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Couldn’t find what you’re looking for?

+91-7045709087

hello@designcoz.com

Do we need to redesign the entire product?

Not necessarily. We can focus on specific workflows, dashboards, or navigation issues. We identify what needs to change and what already works, then plan the redesign around those priorities.

How do you understand our product’s complexity?

How will you work with our product and engineering teams?

How do you measure whether the redesign is successful?

Your Reliable Partner on your long Startup Journey

Feeling ready to move faster?

Book a Free Design Strategy Call with the founder herself.

Get a personalized review of your product—and a game plan to succeed in days.

Devina Coutinho

CoFounder and CEO

Your Reliable Partner on your long Startup Journey

Feeling ready to move faster?

Book a Free Design Strategy Call with the founder herself.

Get a personalized review of your product—and a game plan to succeed in days.

Devina Coutinho

CoFounder and CEO

Your Reliable Partner on your long Startup Journey

Feeling ready to move faster?

Book a Free Design Strategy Call with the founder herself.

Get a personalized review of your product—and a game plan to succeed in days.

Devina Coutinho

CoFounder and CEO