For B2C Businesses

UX-led Conversion rate optimisation services

UX-led Conversion rate optimisation services

Boost your website and mobile apps online potential by converting visitors into buyers.
We use data, customer research and testing to improve conversions and marketing ROI.

Real UX work. Measurable outcomes.

62%

Onboarding Completion

25-question onboarding flow

62%

Onboarding Completion

25-question onboarding flow

50%

Service Ticket Volume

6 months after redesign

50%

Service Ticket Volume

6 months after redesign

215%

Increased Unassisted conversion

purchase journey post redesign

215%

Increased Unassisted conversion

purchase journey post redesign

258%

Increase in Total app downloads

after redesign

258%

Increase in Total app downloads

after redesign

Real UX work. Measurable outcomes.

62%

Onboarding Completion

25-question onboarding flow

50%

Service Ticket Volume

6 months after redesign

215%

Increased Unassisted conversion

purchase journey post redesign

258%

Increase in Total app downloads

after redesign

The Challenge

Where online revenue gets held back

Where online revenue gets held back

Traffic is only the starting point. We investigate where customers hesitate, abandon a task or need help before they decide.

Clients worked with across 2
or more startups

Activation

Users sign up. They don't reach value.

Activation

Users sign up. They don't reach value.

Activation

Users sign up. They don't reach value.

Adoption:

Teams keep shipping. 
Users don't adopt.

Adoption:

Teams keep shipping. 
Users don't adopt.

Adoption:

Teams keep shipping. 
Users don't adopt.

Retention:

Users try the product. 
They don't stay.

Retention:

Users try the product. 
They don't stay.
You’re seeing traffic, but

Retention:

Conversion:

Users love the product. 
They don't upgrade.

Conversion:

Users love the product. 
They don't upgrade.

Conversion:

Users love the product. 
They don't upgrade.

Engagement:

Customers explore briefly, but rarely go deeper.

Engagement:

Customers explore briefly, but rarely go deeper.

Engagement:

Customers explore briefly, but rarely go deeper.

Usability:

Simple tasks take more effort than they should.

Usability:

Simple tasks take more effort than they should.
You tried redesigning, but

Usability:

didn’t improve

Move customers
through the funnel

Move customers
through the funnel

Each step in the funnel asks customers to make a decision. We examine what they need to understand, compare and feel confident about, then redesign the points where unanswered questions or unnecessary effort prevent them from moving forward.

Who is this for?

Profitable offline businesses struggling online

Digital 1st Tech ventures

Businesses that have traffic, but low conversions

Businesses still validating demand for core offering

Move customers
through the funnel

Each step in the funnel asks customers to make a decision. We examine what they need to understand, compare and feel confident about, then redesign the points where unanswered questions or unnecessary effort prevent them from moving forward.

What do we do

What do we do

User behaviour analysis

User behaviour analysis

We examine the paths customers take through your website or app, including repeated steps, backtracking and exits. This helps us understand how actual behaviour differs from the journey you intended.

We examine the paths customers take through your website or app, including repeated steps, backtracking and exits. This helps us understand how actual behaviour differs from the journey you intended.

Conversion funnel analysis

Conversion funnel analysis

We measure how customers progress towards an enquiry, booking or purchase, and where they leave. Comparing drop-offs across devices, channels and customer groups helps us prioritise the steps that need attention.

We measure how customers progress towards an enquiry, booking or purchase, and where they leave. Comparing drop-offs across devices, channels and customer groups helps us prioritise the steps that need attention.

A/B Testing

A/B Testing

Where traffic supports a reliable comparison, we test alternative designs against a defined conversion goal. The results help us assess whether a proposed change improves customer action before extending it further.

Where traffic supports a reliable comparison, we test alternative designs against a defined conversion goal. The results help us assess whether a proposed change improves customer action before extending it further.

Heatmaps & click tracking

Heatmaps & click tracking

We review where customers click, how far they scroll and which elements receive attention. These patterns reveal overlooked information, missed calls to action and interactions that may be causing confusion.

We review where customers click, how far they scroll and which elements receive attention. These patterns reveal overlooked information, missed calls to action and interactions that may be causing confusion.

Usability testing

Usability testing

We observe customers completing important tasks and listen to how they interpret the experience. This reveals unclear information, unanswered questions and points of friction that analytics alone cannot explain.

We observe customers completing important tasks and listen to how they interpret the experience. This reveals unclear information, unanswered questions and points of friction that analytics alone cannot explain.

User behaviour analysis

We examine the paths customers take through your website or app, including repeated steps, backtracking and exits. This helps us understand how actual behaviour differs from the journey you intended.

Conversion funnel analysis

We measure how customers progress towards an enquiry, booking or purchase, and where they leave. Comparing drop-offs across devices, channels and customer groups helps us prioritise the steps that need attention.

A/B Testing

Where traffic supports a reliable comparison, we test alternative designs against a defined conversion goal. The results help us assess whether a proposed change improves customer action before extending it further.

Heatmaps & click tracking

We review where customers click, how far they scroll and which elements receive attention. These patterns reveal overlooked information, missed calls to action and interactions that may be causing confusion.

Usability testing

We observe customers completing important tasks and listen to how they interpret the experience. This reveals unclear information, unanswered questions and points of friction that analytics alone cannot explain.

Our approach

A data-driven approach to CRO

Our CRO and UX experts lead the investigation, prioritise the changes and test what improves the customer journey.

01

Find the drop-offy

Review funnel data, heatmaps and click tracking to see where customers leave.

02

Understand why

Use customer research and user testing to understand what prevents a purchase, booking or enquiry.

03

Design the change

Improve landing pages, offers, forms and checkout steps around a clear conversion hypothesis.

04

Test and optimise

Use A/B testing where traffic supports it. Measure completed actions and refine the next change.

Conversion outcomes from our work

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Outcome

215%

Increased unassisted conversion

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Outcome

215%

Increased unassisted conversion

Outcome

215%

Increased unassisted conversion

Mobile-first redesign that simplified a complex insurance journey

We redesigned the health insurance experience to simplify complex terminology, reduce form friction, & help families complete multiple member forms within a single purchase journey.

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Outcome

63%

Increase in engagement rate

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Outcome

63%

Increase in engagement rate

Outcome

63%

Increase in engagement rate

Personalised Financial Advisory

Launched 1 Finance’s MVP and redesigned their platform for a more personal, intuitive, and scalable advisory experience & also helped reach ₹15,900 Cr in Value Under Advisory within a year of launch.

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

Outcome

107%

Increase in Online Sales within the first year

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

Outcome

107%

Increase in Online Sales within the first year

Outcome

107%

Increase in Online Sales within the first year

Hyperlocal with Prepaid Edge

Localized Pepper Money’s brand and app to unlock prepaid card-based discovery of neighborhood merchants and also Partnered with them to tailor their brand for India. Enabled discovery of merchants via prepaid offers.

#COZ We Think Long Term

#COZ We Think Long Term

Testimonials from clients consulted over the years across multiple projects and ventures.

Testimonials from clients consulted over the years across multiple projects and ventures.

Where could
conversion improve?

Where could
conversion improve?

Discuss your
conversion goals

hello@designcoz.com

Do we need to redesign our entire website or app?

Sometimes the biggest difficulty is in one part of the experience, such as comparing two plans or adding a family member to a policy. We start by understanding that journey. If a focused change makes sense, we’ll recommend it and explain why. If the same problem appears elsewhere, we’ll show you where a broader redesign would help.

We know where customers drop off. How will you work out why?

How involved will our team need to be?

What will our developers receive?

How will we know whether the redesign helped?

What should we bring to the first call?